AI Video Revolution: How Twisty AI is Changing Content Creation for Businesses

What is Twisty AI?

Twisty AI combines the power of video AI with language models to help small businesses create engaging social media content without requiring video editing skills or a large marketing budget. "We're just basically trying to unlock all the creative power that is in language models and increasingly in the video and music models as well," explains Powers. "The user doesn't have to be the creative one."

Think of Twisty as an intelligent agency at your disposal. You provide the ideas, and the AI handles the rest, scriptwriting, scene creation, captioning, and matching background music. The result? You receive multiple video options daily instead of waiting days or weeks like with traditional agencies.

How Twisty AI Works

Unlike platforms that create talking avatar videos, Twisty focuses on story-driven video content. It typically generates 15-30 second videos with multiple scenes to convey a compelling message related to your brand.

For example, a juice brand might receive a motivational video showing how the product gives someone the energy to thrive throughout the day. Or Twisty might generate educational tips related to the company's niche.

1. Set up "themes" for your content

2. Receive multiple video options daily

3. Select the ones you like

4. Schedule automatic posting to your social accounts

"They might run four different themes, they might get up to 12 videos every single morning," Powers explains. "We hook up to their social channels... we can automatically post it."

Standing Out in a Crowded Social Media Landscape

Twisty AI helps your brand stand out in crowded feeds by delivering non-generic visual content. While most brands are producing similar AI-generated imagery, Twisty’s content feels different, boosting your visibility.

As Chris Daigle observed: "I'm not seeing the type of output that I got from Twisty being used in Social, so it is an opportunity to stand out."

With algorithms favoring unique, engaging posts, Twisty’s originality can create significant advantages.

The Power of Consistent Content

Powers, who once helped build YouTube’s channel features and subscriptions, stresses that algorithms reward high-quality frequent posting.

"What they want is engagement three, four times a day. If you can do engaging content that often, the algorithm will introduce you to people who have never seen you before... and that's how you broaden your audience very rapidly," he says.

Twisty’s automation makes this scalable, enabling businesses to post more often without hiring a full team.

The Learning Curve

Getting started with Twisty is simple. Most new users provide their brand’s voice and goals, while Powers helps define the initial themes. Videos are generated immediately and refined in real time.

"Usually within the first week with that back and forth a couple times, they'll start getting videos that they're ready to post," says Powers. "And then usually by week two, they're leaning in and adding a new theme or shaping a theme."

For those craving more control, Twisty allows custom instructions with scene direction and lighting preferences. An "enhance" button helps polish your prompts.

Beyond Marketing: Creative Applications

Though mainly a marketing tool, Twisty is unlocking unexpected creative use cases as well. Powers notes the rise of "faceless content" on platforms like TikTok and Instagram, entire channels built without on-camera hosts.

One user made a political cat channel, while another created a viral wolf-themed story series. These examples prove AI video tools can empower creator-led niche channels without high production barriers.

The Future of AI Video

According to Powers, "2025 will be the year of video AI." He believes open-source models will soon match (or exceed) models like OpenAI’s Sora, delivering studio-quality video at micro-costs.

"Our premise is that the video is going to be very creative, look like it's shot by a real person, very usable, and cost you nothing to make," he says. As costs fall, businesses can focus on themes and strategies instead of investing heavily in production.

Getting Started with Twisty

1. Visit the site and set up a free account

2. Create a theme and generate videos

3. Browse trending content for inspiration

4. Connect a social profile and try posting

The platform is still evolving, and Powers encourages user feedback to refine its capabilities further.

The Optimistic View of AI's Impact

Rather than displacing creative professionals, Powers believes AI will create more opportunities. He compares it to predictions about "paperless offices", which ironically led to more printing.

"When we can create more content and better content and be more creative, that just creates more opportunity," he says. His goal: empowering anyone with imagination, not just those with technical skills, to bring their visions to life.

"Now you don't have to know Adobe Creative toolsets. Now you have this partner who understands lighting, continuity, scriptwriting... and you can turn your imaginative ideas into content someone wants to watch."

Join the AI Video Revolution

The AI video revolution is accelerating, and Twisty AI is leading the charge for businesses needing fast, affordable content. Early adopters gain an edge with engaging videos at scale.

FAQ Section

What makes Twisty AI different from other video generation tools? Twisty focuses on storytelling, not just avatars. Videos often include multiple scenes, captions, and music, tailored to your brand’s theme.

How much does it cost to create videos with Twisty? Twisty has free and paid tiers. Powers notes that future costs could be as low as a penny and a half per 5-second clip.

Do I need video editing experience to use Twisty? No. Twisty handles scripting, editing, and visuals for you, you just provide ideas or themes.

Can I customize the videos Twisty creates? Yes. Users can tweak captions, adjust themes, write detailed prompts, and use an "enhance" button to improve outcomes.

How often can I generate videos? With themes activated, Twisty can generate up to a dozen video options daily, perfect for high-content strategies.

Can Twisty post content directly to my social media? Yes. It integrates with TikTok, Instagram, YouTube Shorts, and Facebook for direct scheduling and publishing.