How Josh Rosenberg is Using AI to Triple Conversion Rates and Turn Restaurant Menus into Gold Mines

From Copywriter to AI Innovator

Josh started his journey in the online entrepreneurial and digital marketing space, focusing primarily on copywriting and chief marketing officer roles. His reasoning was simple yet profound: every department in any business relies on sales and marketing to survive.

"If there's no revenue, you can't have a customer service team because you can't pay them," Josh explained.

About six months before ChatGPT became mainstream, Josh had the opportunity to experiment with a primitive version of AI. He immediately recognized its potential, especially for copywriting tasks that traditionally required hours of work.

"I realized that I could replace myself with AI for all those small things that would save me tons of time," he shared.

The Birth of "Prompt Recipes"

Josh developed what he calls "prompt recipes" - a method of breaking down complex writing tasks into smaller, manageable prompts that can be daisy-chained together to create complete outputs.

"I can't have a full email or ad in one prompt - it just won't be very good," Josh explained. "Every sentence needs to capture attention enough to move readers to the next sentence, guiding them down a logical path to taking action."

By creating specialized prompts for each step of the writing process and connecting them together, Josh found he could replace tasks that once took weeks with processes that took just an hour.

The results were immediate and impressive. For his first client in the relationship space, Josh's AI-generated copy tripled conversion rates in just 47 minutes of work.

Turning Restaurant Menus Into Gold Mines

One of Josh's most fascinating case studies involves a high-end restaurant in New York City struggling with slow business on Mondays and Tuesdays.

While sitting at the bar with just his phone and a notepad, Josh had a lightbulb moment. He took a picture of their menu and uploaded it to ChatGPT, prompting the AI to create two original entrée ideas using only ingredients they already had.

"I told ChatGPT to study the items on the menu and create two original entrée ideas that would fit perfectly with their environment without increasing food costs," Josh explained.

The AI suggested a seafood pasta dish and a black truffle bourbon burger. Josh then had ChatGPT write mouthwatering descriptions for each and used another AI tool called Leonardo to create hyper-realistic images of these dishes.

He proposed a "Secret Menu Monday" concept where:

• The restaurant would post both dishes on social media

• Followers would vote for their favorite

• The winning dish would be available only on the following Monday and Tuesday

• Only 40 would be made each night

• Customers had to RSVP to guarantee their dish

The results? All 80 RSVP slots were reserved within 24 hours. The restaurant brought in an additional $177,000 — all from about 15 minutes of work with AI.

The Grilled Cheese Heist

In another restaurant example, Josh helped a renovating establishment increase their prices with zero pushback from customers.

Noticing they had a basic grilled cheese on their kids' menu, Josh suggested creating an adult version. He then used ChatGPT to rewrite every menu item in the style of Anthony Bourdain, making them sound high-end.

For the grilled cheese, the AI described it as being made on "handmade rustic bread made fresh every morning by master bakers" using "a combination of three different cheeses" heated in "100-year-old cast iron pans." The description ended with: "Try to see how far you can pull the cheese apart, our record is 26 inches."

They started charging $34 for the same grilled cheese Josh had paid $7 for at a local diner. Customers lined up to try it, just to beat the "cheese pull record."

Revolutionizing HR and Hiring Processes

Josh's AI innovations extend beyond restaurants. For a large clothing retailer struggling with hiring, he developed a comprehensive AI-driven hiring and onboarding system that:

1. Rewrote job postings to attract the right applicants and repel the wrong ones

2. Used AI to rank resumes by skill, experience, and qualifications

3. Created tailored interview questions for hiring managers

4. Built a detailed 14-day onboarding plan for new hires

The result? The VP who implemented the system said it was a "night and day difference," adding "we're never going back to the old way."

Thinking About AI Differently

Josh encourages people to view AI not as a threat, but as what he calls "the ultimate nepo baby."

"Instead of AI or artificial intelligence, we're going to call him Arty. Arty's dad owns the company. He's the CEO. Arty is going to take over soon. Your job is to train Arty to do what you do."

If you're good to Arty, you'll be rewarded. If you ignore him, you'll be replaced.

Getting Started with AI in Your Business

Josh recommends simply playing with AI to discover its benefits.

"I love creating GPTs for little tiny uses around the house. You make these little tools for yourself that handle small things."

The key is to feed the AI useful information. Be specific and collaborative. Ask it questions. Ask what it needs. "It will do an amazing job if you give it the tools to do an amazing job," Josh says.

The Impact of AI Across Industries

Josh’s work goes well beyond marketing:

• For a hotel worried about old equipment, he researched AI-powered kitchen upgrades

• The recommendations were projected to save $5 million by the end of 2024, a number that is going to significantly increase in 2025!

Josh says: "I didn’t need to know anything about AI. I just did an hour of research, made the connections, picked up the phone, and called those companies."

The Future is AI-Powered

The bottom line: AI is no longer optional for businesses that want to stay competitive.

Whether you're running a restaurant, retail chain, or digital agency, you can leverage AI to boost revenue, improve customer experiences, and increase efficiency.

Josh puts it best: "Do you have any idea how many thousands or tens of thousands of YouTube videos there are just getting you started? And how much those cost? A little bit of time."

FAQ

How can I start using AI in my business if I have no technical background? Start small using tools like ChatGPT. Pick one area of your business to improve. Ask the AI how it can help and what input it needs. You don’t need coding knowledge.

Do I need expensive AI tools? No. Josh often uses free or low-cost tools. It’s more about how you use them than what they cost.

Can AI replace skilled professionals like copywriters? In some cases, yes. But you need to guide it with structured techniques like Josh's "prompt recipes."

Is AI only useful for online businesses? Absolutely not. Josh's restaurant and hospitality examples show that brick-and-mortar businesses benefit hugely from AI too.